Wednesday, 9 December 2009

Peter Saville

It was shocking to hear that Peter Saville entered the subject of graphic design on a misunderstanding of what graphic communication actually was; he explained how he liked the look of it rather than the reality of actually doing it. He was drawn to designing mainly aesthetically yet naturally must have sunk into the concepts/ideas behind design to become so successful.

He described how from 1976-1977 he designed record covers and said it didn’t matter what was on the cover as long as it was fun, it wasn’t intellectually challenging as no research, pitches or arguments were involved. This was until the 80s when music videos became a serious medium. 

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